Oneida County Tourism announces Sarah Foster Calero as new president
Jun. 29 2023

Oneida County Tourism announces Sarah Foster Calero as new president

The Oneida County Tourism Board of Directors announces the appointment of Sarah Foster Calero as the next President of The Convention and Visitors Bureau for Oneida County, Inc. dba Oneida County Tourism.

The appointment is a promotion for Foster Calero, a New Hartford resident. Over her 12 years at Oneida County Tourism (OCT), she has held positions as Director of Communications and TV/Film, Director of Media Relations, and Director of Sales. A graduate of Marist College with a BA in communication and public relations, Foster Calero grew up in Vernon, N.Y. and graduated from Vernon-Verona-Sherrill High School.

“Sarah’s proven track record of successfully promoting Oneida County, passion for the area, collaborative spirit, and deep knowledge of the tourism industry makes her exceptionally qualified for this position,” says OCT Board Chair Lee Arthur, General Manager of Delta Hotels by Marriott Utica. “The Board of Directors is confident in her ability to nurture community partnerships and continue OCT’s impressive history of attracting visitors to the region.”

Foster Calero has earned several accolades from her destination marketing work, including two New York State Tourism Excellence Awards for the 2021 campaign, The A-to-Z Food Tour, which creatively highlighted the area’s culinary offerings. She currently serves as a board member of the New York State Tourism Industry Association (NYSTIA).

“I’m so honored to assume the role of president of Oneida County Tourism,” Foster Calero said. “Having dedicated my entire professional career to promoting the place I call home, this promotion is both a personal and professional milestone. I’m committed to working collaboratively with our talented team, stakeholders, and community to continue to build on the hard work and dedication Kelly (Blazosky) has given, and feel fortunate to have been mentored by her,” she continued.

Foster Calero will lead a team focused on attracting visitors to Oneida County through active public relations and strategic marketing across multiple industry sectors including leisure, group tour, meetings, sports, travel trade and film/tv production.

She succeeds President Kelly Blazosky, who steps down June 30 due to a residency requirement after 14 years leading the organization. Foster Calero assumes the role of President on July 1